That\u2019s the problem with modern marketing, it\u2019s hard to say whether your next project is too much like others, or not similar enough to successful methods.<\/p>\n\n\n\n
We know thinking of marketing ideas and tactics can be a headache, there\u2019s just so much to consider. Whether it\u2019s video or social media, what your next storytelling experience is going to be like, or trying to create a TikTok trend.<\/p>\n\n\n\n
In the end, we all end up in the same loop \u2014 trying to be original while staying relatable. It becomes a challenge. You try not to reinvent the wheel and stick to what works, while still presenting unique marketing content.<\/p>\n\n\n\n
How does someone even begin to find that balance? While there\u2019s no definite plan that will score you the perfect balance between being original and using a tried-and-true method, we\u2019re here to talk about certain guidelines that can help you discover it.<\/p>\n\n\n\n
Stay inspired<\/h2>\n\n\n\n![\"Marketing](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
Image: Envato<\/figcaption><\/figure>\n\n\n\nOriginality often comes from inspiration. A look at other successful, wacky marketing tactics can often inspire you with an idea.<\/p>\n\n\n\n
However, there\u2019s an important distinction to make here: are you inspired to create something new, or are you now thinking of simply copying what they\u2019ve done? <\/p>\n\n\n\n
It shouldn\u2019t be about copying what someone else does step by step \u2014 that\u2019s how you end up with cheap knockoffs. Instead, it\u2019s about using the feeling of inspiration and creativity to come up with something unique to your business.<\/p>\n\n\n\n
Let\u2019s take a look at something inspiring, the KFConsole<\/a>. It\u2019s a monster of a gaming computer that offers 4K output and 120 frames per second \u2014 and it also cooks chicken. The tagline is \u201cPower your hunger.\u201d Wild isn\u2019t it?<\/p>\n\n\n\nBut within the gaming industry, this caused quite a stir. Computer-building hobbyists and gamers couldn\u2019t help but wonder, is this machine real? It created a big buzz \u2014 the YouTube video<\/a> generated about 2.4 million views. That\u2019s about 2 million minds on KFC from this zany marketing ploy. And it is real by the way, the console releases this December.<\/p>\n\n\n\nFollowing the formula<\/h2>\n\n\n\nImage: Envato<\/figcaption><\/figure>\n\n\n\nWhen it comes to creating a new marketing campaign, it can help to follow the footsteps of successful marketing strategies<\/a>. But it\u2019s important to think of them in terms of templates from which you can build upon.<\/p>\n\n\n\nFor example, GoPro<\/a> uses user-generated content (UGC) to market the adventurous camera. Of course, with customers recording themselves climbing mountains and getting shots of gorgeous natural landscapes, UGC works really well for GoPro.<\/p>\n\n\n\nThis is a case where GoPro\u2019s original value enhances a UGC template. If you were to use UGC for your marketing, you\u2019d have to think about how your business can add an original twist to it. For GoPro, it\u2019d be adrenaline-fueled beauty. Simply filling out the template without the unique value can lead to a generic marketing campaign.<\/p>\n\n\n\n
<\/a>Use your own voice<\/h2>\n\n\n\nEverybody\u2019s voice is unique. Every voice sounds different, voices different ideas, has different perspectives, and offers unique ideas. The same goes for your business.<\/p>\n\n\n\n
You can think of your business as a person. How does it sound? What\u2019s the tone of it? What\u2019s it trying to say? Answering these questions can help you find the originality you\u2019re looking for in a marketing campaign.<\/p>\n\n\n\n
Speaking of using a voice, consider using a professional voice over for your next project. A voice over is one of the most effective ways to connect with an audience, turning what may seem like another marketing tactic from a company \u2014 to a relatable human experience.<\/p>\n\n\n\n
A genuine, earnest voice over effectively adds originality while staying familiar. The human voice is a powerful tool! You can start by finding some of the world\u2019s best voice actors on Voice123<\/a>. Let the voice over strike the balance between being unique and not reinventing the wheel.<\/p>\n\n\n\n<\/a>Final thoughts<\/h2>\n\n\n\nIt seems that being original while still following what\u2019s successful is a balancing act. It\u2019s a balance between knowing yourself, and knowing what other people appreciate. <\/p>\n\n\n\n
If you were to focus solely on yourself, that\u2019s how you end up with ideas that are a bit too original, like the Ionic Ear seen on Shark Tank<\/a> (#1 on the list). And if you were to solely focus on copying what other people are doing, there\u2019s a chance what you\u2019re doing is just too generic to be noticed.<\/p>\n\n\n\nIf we have any advice to give, it\u2019s to know yourself, and apply it to what works. <\/p>\n\n\n\n
We wish you the very best in creating original, successful marketing campaigns. May you go viral!<\/p>\n\n\n\n
![\"Marketing](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/10\/group-of-inspired-young-people-standing-and-discus-2021-08-30-02-12-15-utc.jpg\")
Originality often comes from inspiration. A look at other successful, wacky marketing tactics can often inspire you with an idea.<\/p>\n\n\n\n
However, there\u2019s an important distinction to make here: are you inspired to create something new, or are you now thinking of simply copying what they\u2019ve done? <\/p>\n\n\n\n
It shouldn\u2019t be about copying what someone else does step by step \u2014 that\u2019s how you end up with cheap knockoffs. Instead, it\u2019s about using the feeling of inspiration and creativity to come up with something unique to your business.<\/p>\n\n\n\n
Let\u2019s take a look at something inspiring, the KFConsole<\/a>. It\u2019s a monster of a gaming computer that offers 4K output and 120 frames per second \u2014 and it also cooks chicken. The tagline is \u201cPower your hunger.\u201d Wild isn\u2019t it?<\/p>\n\n\n\n But within the gaming industry, this caused quite a stir. Computer-building hobbyists and gamers couldn\u2019t help but wonder, is this machine real? It created a big buzz \u2014 the YouTube video<\/a> generated about 2.4 million views. That\u2019s about 2 million minds on KFC from this zany marketing ploy. And it is real by the way, the console releases this December.<\/p>\n\n\n\n When it comes to creating a new marketing campaign, it can help to follow the footsteps of successful marketing strategies<\/a>. But it\u2019s important to think of them in terms of templates from which you can build upon.<\/p>\n\n\n\n For example, GoPro<\/a> uses user-generated content (UGC) to market the adventurous camera. Of course, with customers recording themselves climbing mountains and getting shots of gorgeous natural landscapes, UGC works really well for GoPro.<\/p>\n\n\n\n This is a case where GoPro\u2019s original value enhances a UGC template. If you were to use UGC for your marketing, you\u2019d have to think about how your business can add an original twist to it. For GoPro, it\u2019d be adrenaline-fueled beauty. Simply filling out the template without the unique value can lead to a generic marketing campaign.<\/p>\n\n\n\n Everybody\u2019s voice is unique. Every voice sounds different, voices different ideas, has different perspectives, and offers unique ideas. The same goes for your business.<\/p>\n\n\n\n You can think of your business as a person. How does it sound? What\u2019s the tone of it? What\u2019s it trying to say? Answering these questions can help you find the originality you\u2019re looking for in a marketing campaign.<\/p>\n\n\n\n Speaking of using a voice, consider using a professional voice over for your next project. A voice over is one of the most effective ways to connect with an audience, turning what may seem like another marketing tactic from a company \u2014 to a relatable human experience.<\/p>\n\n\n\n A genuine, earnest voice over effectively adds originality while staying familiar. The human voice is a powerful tool! You can start by finding some of the world\u2019s best voice actors on Voice123<\/a>. Let the voice over strike the balance between being unique and not reinventing the wheel.<\/p>\n\n\n\n It seems that being original while still following what\u2019s successful is a balancing act. It\u2019s a balance between knowing yourself, and knowing what other people appreciate. <\/p>\n\n\n\n If you were to focus solely on yourself, that\u2019s how you end up with ideas that are a bit too original, like the Ionic Ear seen on Shark Tank<\/a> (#1 on the list). And if you were to solely focus on copying what other people are doing, there\u2019s a chance what you\u2019re doing is just too generic to be noticed.<\/p>\n\n\n\n If we have any advice to give, it\u2019s to know yourself, and apply it to what works. <\/p>\n\n\n\n We wish you the very best in creating original, successful marketing campaigns. May you go viral!<\/p>\n\n\n\nFollowing the formula<\/h2>\n\n\n\n
![\"Marketing](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/10\/business-team-meeting-analysis-financial-chart-tog-2021-08-30-20-34-44-utc.jpg\")
<\/a>Use your own voice<\/h2>\n\n\n\n
<\/a>Final thoughts<\/h2>\n\n\n\n
![](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/09\/V123.png\")
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